PDF Advertising Basics

Did you know that you can use offline advertising through PDF documents?

One of the larger downsides to using the Internet to market is that not everyone has access to the Internet. This is also the prime reason people still use non-internet marketing, the fact that there are people out there who won’t be able to see your goods without the Internet.

You also must consider that while people may use the Internet, some may not be on long enough to really get a good look at your product, and they may want a hard copy of what they see. So how can this be corrected?

The PDF format is what you are looking for. Basically the PDF is short hand for Portable Document Format. I am sure you picked up on the Portable portion of the abbreviation. However portability is not the only benefit this format can bring. But we will reach that as we continue.

Adobe Systems created this type of file format which can be easily downloaded through the Internet. This file type is easily shared and just as easily sent out as a hard copy even after being printed, it will remain completely self contained, including the original graphics, texts and even the hyperlinks to a file you may use. The Adobe Reader is the tool used to read the PDF files which are created in Adobe Acrobat.

After downloading a PDF file from the Internet, you are able to print many copies to use offline. Thanks to this hard copy aligning with the Internet version, people will have something in their hands they can browse at their leisure. Of course these loose hard copies may be left around for the casual passerby to stumble upon. Then they may even reprint them and send more out. PDF really can bridge the gap between marketing on the Internet and in the real world.

The little bit of time that you take to create the document and then load it onto the Internet is quite a tiny price for such a massive exchange that bridges two marketing world. The best part is that it is free. Not a single dime will leave your pocket and many clients will have access to your service not only on the Internet but in the form of a hard copy. Also, due to the fact they may print it out themselves, you save on distribution. Your wallet won’t have to suffer for the amount you will be getting done.

If you use MS word, your document may be altered in some way. If another online marketer finds your MS word document they can alter it to use for their own business or even change it in a form that may ruin your credibility. The MS read only password option won’t protect your document either.

It can easily be saved under a different name once they made changes. But there are security settings with Adobe Acrobat which will allow you to protect your reputation and ideas so you can put it out on the Internet and still edit it as you see fit.

And thanks to the fact that search engines now pick up on PDF files, you will see even more traffic than before! Usually when people are searching for something in particular, they will use certain phrases, this is where SEO or Search Engine Optimization may come in handy while publishing your documents onto the Internet.

Offline Marketing Strategies

leadgeneratioinNow let’s discuss some of the disadvantages that come along with offline marketing. As you start looking into offline marketing strategies in order to further your audience and reach of your business, you have to find out about every available method of this type of advertising. Find out the pros and cons of each, so that you can make sure you don’t fall victim to the downsides of whatever method you use. You have to know what can potentially go wrong with every type of offline marketing strategy, so you can minimize the risk you take on.

You can get plenty of global exposure using online marketing, but it’s not as widespread as Internet marketing; your reach only extends to the circulation of the newspaper, whatever areas the television or radio stations gets to and who’s listening, as well as however many people attend your seminar or workshop – not to mention whoever gets whatever free goodies you send out to promote your business.

In order to maximize your reach, you have to make your offline marketing strategies count, as well as leave a positive impression with your audience, so more people are positively affected. Word of mouth is important to any business, and your reputation can go either way depending on what the word of mouth is regarding your company.

It can cost a lot of money to do print or television broadcast advertising; if you have an ad for a large company, the price can go even higher. You might end up losing money in the end if you’re not willing to put enough thought into your advertising campaign; you have to know exactly what you’re doing and how you’re doing it. If you want to avoid this, you can try other, more nontraditional methods of offline marketing than broadcast or print; you can use brochures or flyers, for example, low cost options that can maximize your profits if they’re used correctly.

In the case of Internet marketing, there’s often a way to get contact information from your customers – you can have instant contact with the people you want to sell to. Offline marketing often doesn’t have an outlet for this; for the most part, you can only tell the customer where your office is. You don’t have as much access.

You can find ways to get in contact with your customers, however, and still use traditional marketing methods. Fill your ads with all kinds of contact information, like phone numbers and emails. Often, time constraint is a large downside to using traditional offline marketing methods. Even though websites are up all of the time, if your business is offline, you likely have opening and closing hours.

If there’s any way you can stay open as long as you can to still stay profitable, be sure to do so. At the very least, make a phone number available in case a customer wants to get a hold of you outside peak hours. You’ll be able to return their call the next day, giving you the ability to show the customer that you care about their inquiry.

The pitfalls to offline marketing are numerous, but if you plan correctly, you can circumvent them. Just do as we’ve outlined, and you’ll be able to optimize your marketing strategies to work offline.